Brightpath growth
A Next.js rebuild, technical SEO and paid campaigns tied to enrolments rather than clicks.
0.9slargest contentful paint
3.1×organic sign-ups in six months
-34%cost per enrolment
The challenge
The old site was slow, hard to edit and invisible for the courses people were searching for.
What we built
We rebuilt the site in Next.js with a headless CMS, fixed crawl and schema issues, created course landing pages and ran Google and Meta campaigns tracked through to enrolment.
Stack
Next.jsSanityGA4Google Ads
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